Learning Task Fourteen: Poster Design

I am extremely new to photoshop, so I was not able to figure out every design element, but I muddled my way through to design something I was happy with. I was very careful not to 'over' design the poster. I chose the font AR BERKLEY because I liked the script and felt it was poetic. I chose a gold palette because the proverb talks about gold and I wanted to reflect this. I designed the layout so the proverb was 'caged in' just like the proverb talks about. The focus is obviously the proverb so I centred it and gave it the biggest and boldest font on the poster. Unity is displayed creating identical font size and colour at the top and bottom of the poster.

Learning Task Thirteen: Good and Bad Type

Good Type 1

This is great type because it looks bubbly like the chocolate.



Good Type 2

This type is Asian inspired and fits perfectly with the Asian style cooking sauce.


Good Type 3

This type is clever because the M looks like an oven element which fits perfectly with the cooking theme of the show





Good Type 4

This type is clever, see how the J and E seem to 'reject 'each other like the name of the store suggests?


Good Type 5

This t shirt is a tattoo inspired and 'gothic' design which suits the lettering well. The lettering seems almost evil like the design. The E looks particularly evil.



Bad type 1

The type is just plain boring.

  Bad Type 2

I had to add two pictures for this image because I thought it was that bad. The type in the business name (the most important piece of information) is way too small and barely recognisable on the flyer, not to mention the layout and focus.. but that's another subject.

Bad Type 3

This type is boring and quite unsuitable (I thought) for promoting the performing arts. The type should be more creative and fun.

Bad Type 4

I thought this type was interesting, but not in a good way. It appears that the type has been hand written. It is messy and unappealing.


Bad Type 5

This type is simply too hard to read. I could not make out the name of the cottage until I looked at it for a good 5 minutes.

Learning Task Eleven: Typeface Panel

Lucinda is the extended family of related typefaces designed by Charles Bigelow and Kris Holmes in 1985.There are many variants called Lucinda, including scripts (Blackletter, Calligraphy, Handwriting), serif (Fax, Bright), and sans-serif (Sans, Sans Unicode, Grande, Sans Typewriter. Lucinda can be used quite widely in design from special events using blackletter to report writing using Lucinda Bright.

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Learning Task Ten: Sketching Layouts

Website Layout

Club Newsletter Layout

Business Card Layout

Learning Task Nine: Gutenberg Diagram

I chose this magazine cover because it is a great representation of the Gutenberg flow. The eye enters the page at the top left hand corner (the primary optical area) and is drawn down towards the bottom right hand corner (the terminal anchor). The text in these areas are bold and bright in colour, which draw the reader towards these areas. It is also worth noting that the barcode (a necessary but less important aspect of the cover) is located in a dead spot.

Learning Task Eight: Grid Layout

Magazine Grid Layout 1

Magazine Grid Layout 2

Dvd Cover Grid Layout

 Business Card Grid Layout

Design without a grid 1

Graphic designer David Carson designed this piece titled 'Father of Grunge' size 1192x846. The piece appears not to have a grid because the items on the page have no alignment whatsoever.


Design without a grid 2

Graphic designer David Carson also designed this magazine cover for Ray Gun magazine. The design style fits this alternative music and lifestyle magazine perfectly but there does not seem to be a grid system in place as there are no evident columns.

Learning Task Seven: 50 Pumpkins

Learning Task Six: Whitespace

Magazine Whitespace

This picture was taken out of a Vogue magazine. The whitespace is surrounding the model. The model is the only focus in this advertisement.


Billboard Advertisement Whitespace

 I took this picture on my iphone in Launceston. The eyes land and focus on the FAN logo. The whitespace surrounds the logo helping the logo to stand out.


Street Advertisement Whitespace












This picture was taken in the city of Launceston of the Telstra shop. Notice the logo takes priority and  is the only design on the shop front signage, the rest of the sign is whitespace.


Website Whitespace

The whitespace on the Country Road website surrounds the models. The whitespace makes the website appear fresh and sharp and directs your eyes to the models wearing the clothes.


Broadcast Television Whitespace
 

Whitespace surrounds the name of the new series and the Kardashian sisters. Your eyes rest on and really focus on the girls.

Learning Task Five: Identifying Negative Space

Magazine Negative Space

Shown in the current issue of Harper's Bazaar, the negative space has been created when then artist constructed the image and used the negative space to depict her body.


Web Negative Space

This is my Adobe Creative Suite six. The negative space is created when the positive space is flipped around and used to create the A logo.


Architecture Negative Space

I found this image of Architectural Negative Space on Flickr. I believe the negative space to be the sky which is interesting as it draws the eye upwards and elongates the buildings. They seem overwhelming against the black night.


Natural Environment Negative Space

These pair of cats are found in my own personal natural environment (my home) and the negative space around the cats really make them pop and look like cats. Against a white wall the cats silhouette stands out. This would not be the case if they were placed in a black cabinet or similar.


Street Signage Negative Space

I took this picture in Westbury where I live. The negative space is depicted in yellow which forms around the black to make a black silhouette of elderly people.

 
Vehicle Signage Negative Space

I took this picture of my fridge magnet given to me by my mechanic. The black outline has used the negative space inside it to create a car.


Film Negative Space

This image is by graphic designer Kevin Collert who has cleverly created a series of movie posters focusing on negative space. This particular poster is of the film 'The Incredible Hulk'. The negative space has been used to create the illusion of a man inside the hulk.


Broadcast Negative Space 

I took this picture of a dvd in my dvd collection to represent broadcast negative space. The Negative space has been used to create the M symbol used to signal 'moderate violence'.


Automotive Design Negative Space

 I found this image on the volkswagon website. The use of negative space cleverly helps define both the V and the W in the logo. Look closely.


 Human Anatomy Negative Space

I took this picture with my camera out of a book called 'Louvre: The 300 masterpieces' which I purchased whilst in Paris visiting the Louvre. The title of this piece is called 'Red-figure Krater' by Euphronios and was created from terracotta in 510BC. The negative space has been used to help define the figures.

Learning Task Four: Using shapes and space to convey meaning

Learning Activity Three: Identifying Elements and Principles

 I would just like to note that the colour YELLOW did not print or scan at all, it was a highlighter yellow so maybe the scanner/printer did not recognise it. I tried it on two printers.The colour yellow was used on the caption "PREGNANT & STRESSED" and also "THE GRAMMYS - GOSSIP AND GLAMOUR''

Please also note that this magazine was larger than A4 so I had trouble scanning it and it has unfortunately cut off the FLOW Principle in the upper left hand corner.

Learning activity Two: Identifying focus and hierarchy
(I made my own discs as my printer was playing up)

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